“Just Do It. Just get it out. Just launch it. Just shout it out from the mountaintop. And then, start the process of making it an eventual masterpiece.” -Robin Sharma

Fitness Meme has been on my mind for almost 2 years now. Over that time I’ve been either too scared, too lazy, or too stupid to launch it. The layout has changed, the color schemes have changed, the icons have changed, the information to be covered has changed, almost everything has changed. The only thing that hasn’t changed is it being released.

Until today.

This Beta launch is partly inspired by Google’s famous beta strategy and even more so by Robin Sharma’s latest post on Launching in Beta.

What it all comes down to is getting the website out there and viewed by as many people in the fitness industry as possible. My vision for Fitness Meme is for it to become the go to source for fitness industry news, information, and education. It can’t get there however without launching and without feedback from those in the industry.

There will be more layout changes(professionally done) and the content will change drastically over the next few months. Some things will work, and some won’t.

With all that said here it is… As BETA as it gets.

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Were off to a good start in the industry today with new blog posts from Eric Cressey and Tony Gentilcore along with a new T-Nation article from Bret Contreras.


Eric Cressey explains the idea behind using Open vs. Closed Loop exercises.

“Never expect true carryover from your strength and conditioning programs to the “randomness” of your daily life unless you implement more unpredictable challenges in those strength and conditioning programs.”


Tony Gentilcore brings us his weekly ‘Stuff to Read While You’re Pretending to Work’ post. As always Tony links to some very useful info. He recommends articles from:

*Jason Seib on why we should avoid scales.
*JC Deen on how fitness marketing effects the lifting habits of women. This is a good one for those women terrified of getting bulky.
*Jim Smith with a Livestrong.com article on how to balance fitness with a busy life.

Bret Contreras is at it again with another T-Nation article titled ‘Max Out On Squats Everyday’. Bret discusses his research and visit to John Broz’s facility in Las Vegas.

The article is too packed with info to summarize, but you should definitely look for the points on Olympic Lifting Methodology, Overtraining, Peaking, and Why Your Body is a Liar. The opening quote alone is classic….

If your family was captured and you were told you needed to put 100 pounds onto your max squat within two months or your family would be executed, would you squat once per week? Something tells me that you’d start squatting every day. Other countries have this mindset. America does not.
– John Broz

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We live in a remarkable time right now where technology has given us access to the best people in the industry and to a world of education with a few clicks of the mouse.

We can network with almost anyone in the industry on Facebook and Twitter.
Having discussions on membership sites and forums is run of the mill these days.
We can view Webinars when we can’t travel to seminars.
New/Old exercises and techniques are uploaded to YouTube everday.
Ebooks are delivered without wires to our phones, tablets, and E-Readers.
We can even get tours of some of the best gyms in the country without leaving our couch.

Think about how much we can do today that we couldn’t just 10 years ago or even 5 years ago.

Google is barely 13 years old. YouTube is only 7 years old. What did we do before we had Google to search for everything? or YouTube to bring us videos every day?

The point is that we have it easy as an industry today, and need to take advantage of this. There are no excuses to not being using these tools and trying to improve ourselves every day. There are no excuses not to be better!

Stop complaining about the attention Jillian Michaels or P90X gets, and make yourself better instead. The better we are as an industry the better our clients will be.

This doesn’t mean to believe every article you find on Google or every video you see on YouTube. Be selective about what information you learn, and who you learn it from. Luckily there are sites to help with this problem.

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Mike Robertson has a great blog post for those who are always asking…

“How do I get bigger arms?”

“Is lumbar flexion ok?”

“How do I squat 600 pounds?”

“What type of diet is best?”

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Tony shows a variation here of the No Money Drill using a band and foam roller. As always click to see the rest of Tony’s YouTube Channel.

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“Pain is a relatively objective, physical phenomenon; suffering is our psychological resistance to what happens. Events may create physical pain, but they do not in themselves create suffering. Resistance creates suffering. Stress happens when your mind resists what is…The only problem in your life is your mind’s resistance to life as it unfolds.”

-Dan Millman; The Way of the Peaceful Warrior

The next time you complain about how much you hate your life or your job or waking up or going to the gym…you should think about being stuck in a mine for 69 days.  For more on this idea check out Victor Frankl’s “Man’s Search for Meaning.”

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“Its never too late to be who you want to be. Theres no time limit, start whenever you want. You can stay or change the same. There are no rules to this thing. We can make the best or worst of it. See things you never saw, feel things you never felt, live a life your proud of. If your not then I hope you have the strength to start all over again.” -Brad Pitt in Benjamin Button

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About a month ago I took a trip into New York to watch the Yankees, and have a good time with some friends. Usually good times at baseball games involve hot dogs, french fries, peanuts, and beer. This nights trip to the game still involved a couple of those items, but not without quite a bit of guilt to go with it. Having spent the last 5 years in California I was unaware of the law that New York had put into place requiring restaurants and food vendors to list the calories on their menu. My first thought was that I really didn’t want to see this information at a baseball game where the whole point was to eat and drink too much while watching the Yankees win. I must admit though that waiting in line and letting the thought sink in of eating over 1500 calories of food in one sitting seriously affected my choice. This my sound humorous, but instead of chicken fingers, fries, and a beer I limited myself to just the chicken and beer. While that was still pretty close to half of my daily calories I did manage to avoid another 800-1000 in just the fries alone.
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